Matcha from Mie, Japan, for your business

AB Matcha imports it directly from the grower, Hagimura Seicha, and supplies cafés, restaurants, hotels, and retailers from Vienna.

Koshi Hagimura, in a green kimono, lifts bright green matcha from a black lacquered caddy with a bamboo scoop, above a red cloth
Koshi Hagimura at MatchaBa's workshop in Vienna, October 2026. Photo: MatchaBa
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From the tea bowl
to the bakery.

From stone-ground first flush to grades for food processing.

Pack sizes100 g, 500 g, 1 kg or bulk orders

Shisui matcha tin, numbered I

Shisui

泗翠

Certified Mie Brand product

I

For tea service, tastings, and hospitality.

Taste
Rich
Harvest
First flush
Grind
Stone-ground
Inquire
Suizawa matcha tin, numbered II

Suizawa

すいざわ

Certified Mie Brand product

II

For cafés, restaurants, retail, and daily matcha preparation.

Taste
Rich
Harvest
First flush
Grind
Stone-ground
Inquire
Okuunmo matcha tin, numbered III

Okuunmo

奥雲母

Served at the 2016 G7 summit in Ise-Shima

III

Single-variety Okumidori matcha with vivid color, smooth aroma, and clear umami.

Taste
Rich
Harvest
First flush
Grind
Stone-ground
Inquire
Suzukayama matcha tin, numbered IV

Suzukayama

鈴鹿山

IV

Okumidori matcha for drinks, desserts, and everyday café use.

Taste
Rich
Harvest
First flush
Grind
Machine-ground
Inquire
Ceibon matcha tin, numbered V

Ceibon

清梵

V

Yabukita-based matcha for drinks menus and product development.

Taste
Medium
Harvest
First flush
Grind
Machine-ground
Inquire
Raijin matcha tin, numbered VI

Raijin

来仁

VI

Yabukita-based matcha for food service and everyday drinks.

Taste
Medium
Harvest
Second flush
Grind
Machine-ground
Inquire
Matcha tin, Premium Grade for Food Processing, numbered VII

Premium Grade for Food Processing

食品加工用抹茶(上)

VII

For desserts, drinks, bakery, recipe testing, and food production.

Taste
Bitter
Harvest
Blend of first, second, and autumn flush
Grind
Machine-ground
Inquire
Matcha tin, Standard Grade for Food Processing, numbered VIII

Standard Grade for Food Processing

食品加工用抹茶(中)

VIII

For larger-volume food service, desserts, drinks, and ingredient use.

Taste
Bitter
Harvest
Mainly autumn bancha
Grind
Machine-ground
Inquire

Not sure which matcha to choose?

Tell us what it's for, and we'll suggest a matcha and the samples we can send.

Request samples
  • Cafés & coffee shops

    Lattes, iced drinks, and seasonal specials.

  • Restaurants & bakeries

    Desserts, drinks, tasting menus, and new recipes.

  • Hotels & hospitality

    Breakfast, the lounge, the minibar, and events.

  • Retail & concept stores

    Packs to sell on the shelf or as gifts.

  • Distributors & wholesalers

    Bulk orders and wholesale quantities to resell.

Send a business inquiry

From Suizawa
to your counter.

Hagimura Seicha grows tea in Suizawa, at the foot of the Suzuka mountains in Mie. No prefecture in Japan produces more kabusecha, shade-grown tea, than Mie.

Hagimura Seicha's story, on matchaba.at (opens in a new tab)

一椀のため、
一人のために

For one bowl.For one person.

Koshi Hagimura, in an interview with H.I.S.

Hagimura Seicha in five dates

  1. 1962

    Starts in Suizawa with 3.5 hectares of tea. Today it farms 135.

  2. 1996

    The first to bring Ise matcha to market, ground on its own stone mills.

  3. 2016

    Its matcha 奥雲母, our III Okuunmo, is served at the G7 summit in Ise-Shima.

  4. 2019

    Its kabusecha and sencha go to the Imperial Household for the Daijōsai, the enthronement rite.

  5. 2024

    Koshi Hagimura becomes a shihan, a teacher of the Enshū school of tea ceremony.

Hagimura Seicha's certifications

  • FSSC 22000 and ISO 22000, 2023

    International food safety management standards.

  • ASIAGAP, 2017

    Good agricultural practice, recognised by the Global Food Safety Initiative.

  • JGAP, 2015

    Japan's standard for good agricultural practice.

Rows of tea bushes in Suizawa, with the plain of Yokkaichi stretching to the sea behind

Tea fields in Suizawa

For more than 170 years, Suizawa has been known for kabusecha: tea shaded for a few weeks before the harvest.

Photo: H Okano, CC BY 3.0 (opens in a new tab)
Dried tencha leaves around the opening of a stone mill in Uji, Kyoto

Tencha

Steamed, dried without rolling, stems and veins removed. Hagimura Seicha runs 13 tencha lines, by its own count the most in Japan.

Pictured in Uji, KyotoPhoto: Derjochenmeyer, CC BY-SA 4.0 (opens in a new tab)
Pale green matcha powder coming out of a stone mill in Uji, Kyoto

Stone mill

Hagimura Seicha grinds tencha into matcha on its own stone mills.

Pictured in Uji, KyotoPhoto: Derjochenmeyer, CC BY-SA 4.0 (opens in a new tab)

Taste our matcha at MatchaBa.

MatchaBa is our sister project, a matcha bar in Vienna's Mariahilf district where our matcha is whisked fresh every day.

“I'm Japanese, and their matcha was the most authentic and delicious matcha I've ever had away from home!”

Leila Borg, Google review of MatchaBa
Visit matchaba.at (opens in a new tab)
Inside MatchaBa in Vienna: a long wooden counter with a menu board on the wall and seating at the back
MatchaBa, matcha barOtto-Bauer-Gasse 4, 1060 ViennaOpen daily

Common questions.

Packs of 100 g, 500 g, and 1 kg, or bulk. You can order from a single 100 g pack up to wholesale quantities.

Yes, depending on the product. Tell us your business and what you plan to use it for.

Not yet. Every order starts with an inquiry, through the form below, by email, or on WhatsApp.

Yes. Send us an inquiry like any other customer.

Hagimura-san of Hagimura Seicha recommends 75 to 80 °C.

Request pricing and samples.

Tell us what you need. We'll reply with product suggestions, prices, sample options, and next steps.

Or reach us directly

We usually respond within 1 to 2 business days. No online payment or commitment required.